On how you can’t win as a feminist in a capitalist patriarchy – or, the right to choose not to play ball
I remember very clearly the first time a friend of mine, a self-professed feminist, mentioned in passing that she uses Botox. At first, I was just really surprised. Soon enough, I realised that I felt disappointed. Worse, I felt deceived. I’d thought we had an unspoken agreement, a feminist pact not to engage with the bullshit inventions of patriarchy. But she mentioned it with such poise that I quickly realised she knew something I didn’t, that I was the one being naïve. What was this slippery slope I’d missed? Were we going for labiaplasty next?
I have internal battles about shaving. I know that I’m modelling a lot of things for my sons, and if I shave my armpits, that’ll be what’s normal to them. Then I cut myself some slack, knowing that this, too, is a conversation starter. They too will face all sorts of external pressures, and talking about the things people do and why they do them is probably not a bad thing. I justify wearing make-up, if far from every day, but I’ve vowed not to discuss my weight or talk about body fat as a bad thing. I draw lines in sometimes arbitrary places, justifying them to myself as I go, knowing that perfection is a goal that would break me but that, as a feminist, I have to try.
My body, my choice. It’s a pertinent slogan, utterly non-negotiable. And yet, like I’ve argued before, choice is a funny word. I’m not alone in that shower, removing body hair; I’m enveloped by every single message I’ve ever been fed by the patriarchal capitalist world that raised me. I’m self-aware and self-critical. I know that, deep down, I wish I wouldn’t feel the need to – but I only have the energy for a certain amount of rebellion, a certain number of battles. Not all of them. Not this one. Not today.
Can you use Botox and call yourself a feminist? It’s a ridiculous question, of course. I’ve yet to meet a feminist whose every action is a feminist one, and I’d hate to live in a world where we set the bar that high for each other. We’re already scrutinised by patriarchy itself and put under immense pressure to conform to beauty norms, and then judged for trying too hard and called shallow when we care. Injecting a neurotoxic protein into your face is not a feminist thing to do – but a lot of feminists do it. Their body, their choice.
On the other hand, minimising the issue by framing it as one about choice alone is both naïve and counter-productive. We make choices about scalpels and needles because we’re forced into corners. Some are left in those corners without the means to choose. Others can afford to buy their way out but are left worse off than before, already paid less than their male equivalents before they even begin to splash out on beauty treatments to stay in the game. And those who come after us start younger and younger, playing catch-up in a culture where refusing to play ball comes at a huge cost.
The takeaway? I don’t believe in shame as a catalyst for change, but I think we need to dare to consider the connection between the individual and the structural. The question isn’t whether you can have Botox and call yourself a feminist. The question is how we can break the cycle – because if we don’t, more and more of us will feel the need to play along, inadvertently perpetuating the beauty norms that got us here in the first place.
Ultimately, it boils down to this: I don’t want the right to choose whether or not to inject Botox into my face. I don’t want to have to choose either to spend money and time on beauty rituals and treatments in order to just about scrape in as good enough, or to blatantly refuse to conform and end up an outcast. For as long as that’s the choice we’re given, we’re not all in this together.
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***This post follows on from a Bits of Me podcast episode, in which I spoke to Gillian Roddie of @evidentiallyyou about body image, ageing and Botox. You can listen here!***
It's your own fault you feel shit, ladies
‘Women are their own worst beauty critics,’ says Dove in the latest instalment of its Real Beauty campaign. In other words, women are those whose insecurities are most effectively exploited by an industry that unashamedly rips apart women’s looks in general and bodies in particular every chance it gets. Shocker.
Luckily, Dove is here to show women that they are more traditionally beautiful than they think. How? An experiment that sees an FBI artist sketch the faces of women he hasn’t met based on descriptions by themselves and people they meet respectively demonstrates that the drawings based on strangers’ accounts result in skinnier women with lighter hair, straighter noses, fewer moles and less droopy chins.
The lesson? ‘You are more beautiful than you think!’
Or:
1. How you look IS important.
2. It’s your own fault that you feel shit. Relax and stop being so hard on yourself and maybe you’ll be happy.
3. Beauty is what it always was: see, you’re not as fat as you thought you were, and your eyebrows are actually very well-formed, and your lips could almost be described as full and sexy!
I respect Dove for trying, I really do. The problem is that a beauty product manufacturer depends on its audience wanting to be beautiful. And try as it might to convey that beauty comes from within, that’s not where it’s going to make its money – and, actually, it keeps failing miserably, every single time.
LOVELY, said a choir of clued-in, sensible, politically-conscious women on Twitter, and I died a little inside. ‘Dove is committed to building positive self-esteem and inspiring all women and girls to reach their full potential,’ reads the copy on the campaign site. It’s bullshit. Don’t buy it, girls. They’re part of an industry that makes money off your sense of inadequacy, and no matter how beautiful you are, they’ll keep doing it.
Women are their own worst beauty critics – mad, eh? No, not remotely. There’s nothing mad or surprising or shocking about the fact that people who are bombarded day in and day out with images creating an unobtainable ideal become experts at finding and focusing on their own flaws. It’s no wonder if, in a world where modelling agencies find their future stars outside anorexia clinics, women start to become both paranoid and neurotic.
I won’t judge anyone with an interest in beauty, but let’s not pretend it’s anything but shallow. And Dove, don’t you dare suggest that the hatred comes from within. It’s being handed down to us from a never-ending supply, sustained by companies just like you.