Writing the perfect press release is half journalism, half copywriting. A good press release contains all the core features of a front page news story, but it also has a killer headline and a good sales pitch at the end.
Most of the press releases I have produced in the past have been for the music industry, but whatever the trade, some insight into the life of a reporter is key. Only a press release that serves up a good story on a silver plate will make it through to the pages of a published paper. How lucky that I have been at the receiving end of the press game, trying to make a press release into a story.
I may not have a bag full of contacts, but public relations is sometimes a writer’s game. When you need a press release or two, some syndicated articles and Digg hits, and updated online networking account profiles, I’m your woman. The schmoozing and clinking of champagne glasses, I’ll leave to you.
