Some say that newsletters and leaflets make good old hard-selling sales letters redundant. Others say that direct marketing is like straight-forward and honest flirting down the pub, and that it should remain that way.
I think that direct marketing is a fine line between pushy bullying and costly modesty, and that fine line is an exercise combining branding, market research and brilliant copywriting. It is in no way an easy exercise, and it’s not one which is always right, but when it works it really works – and that’s why it’s lasted.
If you want to flirt, let’s flirt. You may want to send a direct mail to a specific part of your audience, or perhaps you want to post out some flyers. Let’s not debate where the line goes for what can really be categorised as direct marketing, but let’s agree that this is as blunt as it gets. And bluntness is a challenge I happily take on.
Do you need the complete thing, design and all? Leave it to me. Tell me who you need to flirt with and what the arrangements of the date are, and I’ll deliver. Directly, designed, and bluntly.
