Brochures and newsletters are interesting things. For many organisations and businesses, the newsletters and leaflets presented in their foyers, receptions and waiting rooms offer a unique opportunity to represent the core values of the organisation at a time when the reader is not necessarily in a rush, but very likely to be part of the target audience. These opportunities are rare, and that’s why these leaflets are so important.
Apart from communicating a brand’s identity clearly, a leaflet must also be attention-grabbing, informative, and perfect down to the smallest detail. A customer in a waiting room has all the time in the world to spot your spelling mistakes and badly aligned photographs, and for once, they might actually also have the time to read about the history of your organisation, and want to know everything there is to know about your services.
Despite being a web fanatic, I find brochures and newsletters to be some of the most interesting projects around. Working with a designer on making the most of a brand is an exciting process, and one that can bring invaluable results to any organisation.
