Somewhere between the tone of voice of your marketing copy and the way you deal with customers over the phone, your customers create an idea of who you are and what your brand is about. If a brand is the stamp, the trademark, the feeling that encapsulates what an organisation really is about, branding is the development and communication of that feeling.
I have been involved in branding projects as a consultant and copywriter, and have edited and produced marketing copy for small charities as well as international businesses. Style guide development is a dream gig for me, as is the adaptation of your branding materials for a new audience.
With training in advertising and graphic design, I hope and predict that branding will only become a bigger part of my portfolio by the day.
Marketing materials
Brochures and newsletters are interesting things. For many organisations and businesses, the newsletters and leaflets presented in their foyers, receptions and waiting rooms offer a unique opportunity to represent the core values of the organisation at a time when the reader is not necessarily in a rush, but very likely to be part of the target audience. These opportunities are rare, and that’s why these leaflets are so important.
Apart from communicating a brand’s identity clearly, a leaflet must also be attention-grabbing, informative, and perfect down to the smallest detail. A customer in a waiting room has all the time in the world to spot your spelling mistakes and badly aligned photographs, and for once, they might actually also have the time to read about the history of your organisation, and want to know everything there is to know about your services.
Get your marketing materials right: hire a copywriter.
Branding and Marketing samples
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- Brochure, Sigtuna folkhögskola 2011
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- Brochure, Sigtuna folkhögskola 2011
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- Concept, adaptation and copywriting, Uttern 2010
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- Concept, adaptation and copywriting, Uttern 2010
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- Co-branded Landing Page Optimisation, Lenstore.co.uk and The Student Room, 2009
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- Branding Flyer/Insert, Lenstore.co.uk 2009
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- Poster, Balcony TV London 2008
For more writing samples, please visit my portfolio.
The full monty
Do you need the complete thing, design and all? Leave it to me. Tell me about your plans and let me call on one of my partner designers, and I’ll deliver. Worded, branded, and designed.
