in brief
London-based writer and grammar stickler with a love of coffee, culture and politics.
Currently reading about passionate citizenship and listening to Gillian Welch.
In an industry that is rarely anything but superficial, shallow and dishonest, Dove has managed to become the black sheep – in a good way. When other beauty brands stick pictures of fake-breasted, botoxed-up anorexics in your face and tell you that you need yet [...]
Posted in advertising, brilliant brands, communications, feminism | No Comments »Can a brand be greater than its products? My answer until recently would’ve always been a non-hesitant no. The Apple brand is almost flawless in its simplicity, but it only works as a brand because the products are brilliantly simple, user-friendly, and incredibly clever. Innocent [...]
Posted in brilliant brands, pedantry | No Comments »Purely because of its copy, I’ve liked the Innocent brand ever since I bought my first Innocent Smoothie a long time ago. Then I started working for a true Innocent fan who regularly bought smoothies for the whole team, highlighting the reasons why he loved [...]
Posted in advertising, brilliant brands, communications | No Comments »It would probably sound a lot better if I said that all I want is a challenge, that nothing could be more satisfying than reviving an old brand that has lost all its appeal. And sure: who doesn’t want a tough brief? Figuring out how [...]
Posted in advertising, brilliant brands, communications | No Comments »
London-based writer and grammar stickler with a love of coffee, culture and politics.
Currently reading about passionate citizenship and listening to Gillian Welch.