in brief
London-based writer and grammar stickler with a love of coffee, culture and politics.
Currently reading about passionate citizenship and listening to Gillian Welch.
I took part in some market research a while back, discussing some Transport for London posters advertising a new bus route finder service on their website. The poster included a feature that pissed me off quite a lot, and I ended up giving out about [...]
Posted in advertising, communications | No Comments »If you live in the UK, you’ve probably seen it at this stage: the Wieden+Kennedy campaign for P&G with the slogan “proud sponsor of mums”.
The idea of actually sponsoring parents may not be a bad one, but that’s of course not what this campaign [...]
Posted in advertising, equality, feminism | No Comments »In an industry that is rarely anything but superficial, shallow and dishonest, Dove has managed to become the black sheep – in a good way. When other beauty brands stick pictures of fake-breasted, botoxed-up anorexics in your face and tell you that you need yet [...]
Posted in advertising, brilliant brands, communications, feminism | No Comments »Thanks to Nina for capturing this in New York.
Posted in advertising, personal | 1 Comment »The ‘Yes to AV’ ad campaign is one of the worst I’ve ever seen. It fails to communicate the strongest arguments, patronises its target audience, and is amazingly repetitive and annoying.
I have no idea who made it, but I hope as many people as [...]
Posted in advertising, politics | No Comments »I love IKEA much more than I should, but is this meant to be funny?
According to Brand Republic, IKEA is “injecting some humour into its latest TV ad” called Peace, Love and Storage, also dubbed The battle of the sexes campaign, but is it really? [...]
Posted in advertising, equality | No Comments »Most of you have probably heard the story:
A man and his son are in a tragic car accident. The little boy’s condition is critical, and he is in urgent need of medical attention. An ambulance takes them to the nearest hospital, where the doctor walks [...]
Posted in advertising, communications, equality, feminism | 1 Comment »Dear Mrs Dunne,
Thank you for your email. We can confirm that we have removed your details from our promotional mailing system as requested. Please be advised that a proportion of our promotional mail is pre-selected, which may result in you continuing to receive promotional mail [...]
Posted in advertising, communications | No Comments »Purely because of its copy, I’ve liked the Innocent brand ever since I bought my first Innocent Smoothie a long time ago. Then I started working for a true Innocent fan who regularly bought smoothies for the whole team, highlighting the reasons why he loved [...]
Posted in advertising, brilliant brands, communications | No Comments »I am often amazed by the double standards of the Advertising Standards Authority. Most recently, I was disappointed by its decision to ban a campaign for Antonio Federici ice cream that was considered offensive to Catholics.
The campain consists of a series of posters portraying [...]
Posted in advertising, communications, right and wrong | No Comments »
London-based writer and grammar stickler with a love of coffee, culture and politics.
Currently reading about passionate citizenship and listening to Gillian Welch.