I love the fact that advertising is becoming a little less like advertising by the day. This, for example, is this advertising?
Well if it isn’t, Chanel must be laughing.
But then there are days when I feel like advertising is taking over the world. When advertising doesn’t stick to its traditional formats and all media seem gatecrashed by ad agencies, it’s hard not to wonder where the brain washing stops.
When I saw this video, I was convinced for about five minutes and five seconds that some clever copywriter out there would get the honour to wrap up the whole shebang with a poignant line or two, that clearly it was so brilliant that it must have been planned by a creative team and simply executed very well.
How refreshing that I was wrong.
